Blue Angel Pumps rebranding, rolling out enhanced product lines

HARRISON, Ohio – Blue Angel Pumps, a professional line of sump and sewage pumps dedicated to the professional plumber, will be rolling out enhanced product lines nationally and opening a floodgate of branding activity in 2015.  Backed by WAYNE Water Systems, a Scott Fetzer/Berkshire Hathaway Company, its expertise in moving large volumes of water is recognized throughout the industry.

The Blue Angel brand launch will also be supported by a new logo featuring a blue and yellow halo and the tagline “Professional Products for Professionals,” advertising, public relations and a social media campaign, as well as a re-designed, easy to navigate website at 

“The Blue Angel Pumps brand has a unique opportunity to bring the decades of experience of WAYNE Water Systems to professional plumbing contractors,” said Jeremy Cantor, VP of Sales and Marketing at Blue Angel Pumps. “With durable, commercial-grade product lines designed for pros, a new national distributor network and dedicated salesforce, we are poised to take our professional lines to the next level.”

Blue Angel Pumps is launching several lines of portable, submersible, and battery back-up pumps, with attractive incentive programs for contractors and distributors throughout 2015. Other exciting pro product launches include new smart pump technologies that call or text the homeowner or plumber about basement water conditions. The core of the product offerings are heavy duty pumps made with cast iron components, to endure the toughest commercial environments. Blue Angel Pumps will also launch a mobile app for the iPhone in Q1 of 2015, with easy navigation of its product lines, program offerings and social media.

“We’ve gotten our feet wet in the Northeast, supporting plumbers and homeowners through the unprecedented demands of Hurricane Sandy,” Cantor said. “Now we are ready to help plumbers from coast to coast protect their customers’ homes.”

Blue Angel Pumps are professionally designed with the professional plumber in mind and engineered to endure the most demanding environments. The Blue Angel Pumps brand includes sump, sewage, utility and residential pumps known for dependable, reliable performance. 




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