Bosch Thermotechnology gets serious about geothermal; launches national campaign

Londonderry, N.H. — Bosch Thermotechnology, a division of Robert Bosch North America, launched a national geothermal awareness campaign on Earth Day 2015 to raise public awareness and understanding of geothermal heating and cooling technology and its environmental benefits. 

The public campaign is designed to further understanding and acceptance of geothermal technology as an unlimited, renewable form of energy and serve to advance the industry and its dedicated stakeholders – equipment manufacturers, drillers, installing contractors, industry associations, residential home developers and homeowners. It will culminate in a national day of recognition for geothermal scheduled for Tuesday, October 20, 2015.

The campaign’s centerpiece is a dedicated website (, which features information and activities relating to geothermal along with an educational video and interactive children’s activities. Tandem social media and public relations outreach efforts will engage stakeholders and consumers in all aspects of geothermal and its benefits. Widespread adoption of geothermal technology in the years ahead will reduce carbon dependence and help create a cleaner and more sustainable world of the future, benefiting future generations. 

The website features these elements:

•Geothermal 101 video
•Introduction to geothermal technology 
•Geothermal features and benefits
•Information and guidance for homebuyers and homeowners
•Industry professionals section
•Homebuilder-property developer section
•Kids Loop section of fun materials and activities (Ages 5-13)
•Parents and educators section
•List of resources

“At Bosch, in keeping with a core value to advance environmental friendly product solutions worldwide, we certainly do believe in geo and we are committed to it,” said Vitor Gregorio, president of Bosch Thermotechnology Corp. “This website concentrates more information about geothermal than is currently available  elsewhere, and as the campaign advances we will be adding more elements.” 

“We are reaching out to young people with this effort because we see geothermal as an essential form of renewable energy to bequeath to future generations,” he added. “It’s especially important for this campaign to reach children of school age because they represent our future. We need to instill this awareness in them so they can make geothermal energy tomorrow’s reality.”


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