Marketing communications agency celebrates 15 years
Frankfort, IL – This March, the Chicago-area marketing communications agency Peg Paul & Associates (PPA) marks its 15th year of serving clients with local, regional and national projects and campaigns.
PPA’s focus is on public safety campaigns, having established a niche in advocacy and education promotion. The agency is retained by some of the leading fire and life safety education and advocacy groups, trade associations and industries.
“Fifteen years ago I never would have guessed that PPA would so quickly evolve into an agency that emphasizes public safety communication work,” says owner Peg Paul, who has 26 years of experience leading marketing, advertising and video projects in the fields of appliance safety, healthcare, injury prevention as well as fire and life safety. “It didn’t take long to realize that supporting clients who are focused on public safety is challenging but uniquely satisfying, and that the content we create for them truly makes a difference in people’s lives.”
PPA’s talented agency roster reflects decades of experience in creative, video, design, event planning, fundraising and grant writing. The agency conceives, develops and implements multi-integrated programs that include public and media relations, advertising, educational outreach, video production, digital media, interactive websites, convention exhibit design and activities, and other targeted outreach.
PPA’s fire safety clients include the Home Fire Sprinkler Coalition, National Fire Protection Association, Vision 20/20, Northern Illinois Fire Sprinkler Advisory Board, Illinois Fire Safety Alliance, Common Voices and the International Society of Fire Service Instructors.
“Sound campaign strategies are essential no matter what the client’s budget is,” Paul says, noting that many of PPA’s clients are nonprofits. “When we first opened our doors, print was really the foundation of most campaigns, but that had fiscal limitations. Today we have so many more options. At PPA we keep up with the latest technological trends and opportunities so we can bring that capability and cost-effectiveness to our clients. This way, even our smallest nonprofit clients can engage in sophisticated marketing communications outreach.”