Responsive-design website from NIBCO leads industry in enhanced user experience

Elkhart, Ind. – The new website from NIBCO INC. fully delivers, regardless of digital format. It allows users to view full product content, whether on a smartphone, tablet or desktop computer.

The introduction of this responsive website coincides with a refreshed visual design on the company's website.

Features of the new mobile responsive website include:

Adaptive viewing on all devices

Online access to 3D CAD and BIM drawings and specifications

Easy navigation

More filters to quickly refine search

"We want the best user experience for all our visitors, regardless of the device they are using,” explained Sally Boyer, manager of marketing communications at NIBCO. “This responsive design will make it easier for users to share, engage and interact with us at any time and from any device.”

Smartphone and tablet traffic to NIBCO digital sites has grown 66 percent since 2013, according to user analytics. NIBCO expects this introduction of a responsive website to continue its trend of increased mobile traffic.


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